Mayo Clinic Health Letter
Rochester, Minnesota 55905

JOHN Q. SAMPLE:

You’re invited to receive a no-risk subscription
to Mayo Clinic Health Letter…

And get 3 FREE GIFTS!

Dear Friend,

Beginning today – right now – you can learn how to live a healthier and more vibrant life!

Just refer to the free booklet I’ve enclosed for you, "10 Health Tips That Could Change Your Life." It was prepared under the direction of the world-renowned Mayo Clinic, so you know that the information you’re receiving is authoritative and reliable.

"10 Health Tips..." is a great place to start taking control of your health. And to remain up-to-date on the latest developments in medicine ... nutrition ... exercise ... and other important health issues, consider the advantages of a no-risk subscription to MAYO CLINIC HEALTH LETTER.

Mayo Clinic: "On Call" For You

Often regarded as the world’s foremost medical center, Mayo Clinic evolved from the nation’s first medical practice, established by Doctors William and Charles Mayo more than 100 years ago.

Today, Mayo Clinic is a full-service diagnostic and treatment institution with 1,200 physicians and research scientists. It embraces state-of-the-art medical and surgical care, several hospitals with more than 90 surgical suites, a medical school, a graduate school of medicine, and comprehensive medical research programs in all major specialties.

Now you can benefit from the expertise of Mayo Clinic’s health professionals with MAYO CLINIC HEALTH LETTER.

MAYO CLINIC HEALTH LETTER Makes It All Make Sense

Television and newspapers are full of contradictory health "news" on what to eat ... what not to eat ... surgical miracles and unnecessary surgery ... the importance of exercise but only certain kinds of exercise ... diets, vitamins, stress control, and so on. After awhile, it gets pretty confusing, doesn’t it? MAYO CLINIC HEALTH LETTER can help you make sense of it all. Month after month, you’ll get the straightforward, reliable, and easy-to-understand facts you need to live a healthier life.
Each issue of MAYO CLINIC HEALTH LETTER is packed with eight pages of timely health information, written in non-technical language. And the beautiful color illustrations and graphics enhance your understanding and enjoyment of many articles.

As a subscriber to MAYO CLINIC HEALTH LETTER, you’ll have access to valuable health news that’s hard to find anywhere else. For example, in the past few months, MAYO CLINIC HEALTH LETTER subscribers were privy to these important stories:

Beware of blood pressure machines you see in drug stores and malls. Most are accurate when first installed, but they’re often heavily used and only infrequently calibrated. Therefore, they can quickly lose their accuracy. If you have high blood pressure and your physician recommends monitoring, your public health department or local fire station are better alternatives than drug store/shopping mall blood pressure machines.

There’s an important new gallbladder removal procedure. Gallbladder removal is the nation’s most common type of surgery. Now there’s a surgical technique that is performed through an abdominal incision that’s smaller than a dime. This technique requires only one day in the hospital and about a week of recovery time. It also hurts less and leaves only a tiny scar compared to traditional surgery.

Where you live may have a bearing on your health. For example, Wisconsin residents have the highest rate of obesity in the country. 34% of Kentucky residents smoke tobacco. And almost 74% of New Yorkers lead a sedentary lifestyle which can contribute to poor health. But no matter where you live, you do have the power -- through your own choices -- to positively influence your health.

Use ultrasonic humidifiers with caution. These popular humidifiers quietly change water into mist. But they also break up minerals like asbestos, lead, and calcium in hard water. The Environmental Protection Agency warns that you can inhale up to 50 times the safe limit of breathable particles in a closed room. For the safest operation, use distilled water and clean the vibrating mechanism each week with distilled white vinegar.

Millions of people are rediscovering the health benefits of ... walking! This wonderful form of exercise is easy on your joints and it can help you improve your cardiovascular fitness, lose weight, and relieve stress. You can start a walking program with a pair of good shoes, proper dress, stretching, and moderate workout routine. And remember, the frequency of walking is more important than the pace.

Laser treatment of hemorrhoids? Not yet. Mayo Clinic colon-rectal surgeons believe further research is necessary before doctors should routinely recommend laser treatment of hemorrhoids. Although there is promise for this procedure, there are no data to prove the value and cost-effectiveness of this approach.

"Economy Class Syndrome" can be hazardous to your health. Prolonged sitting during long airline flights puts you at risk for developing potentially fatal blood clots in your legs. Fortunately, there are several preventative steps you can take, including wearing loose clothing, extending your lower legs occasionally, and walking the aisle at least once an hour.

As you can see, MAYO CLINIC HEALTH LETTER provides you with a wide variety of health information. More than just reporting in illness and disease, MAYO CLINIC HEALTH LETTER gives you the authoritative facts you need to help prevent illness and live a healthier, more satisfying life.

Now ... Receive 3 FREE Gifts!

As a paid subscriber to MAYO CLINIC HEALTH LETTER, you’ll also receive 3 FREE GIFTS:

FREE GIFT #1: In-Depth Medical Essays. Three times a year, you’ll receive comprehensive, fully-illustrated essays which explore important current health issues. Recent essays reported on Organ Transplantation ... Exercise and Aging ... Chronic Pain ... Understanding the Various Medical Specialists ... and America’s Drug Crisis and Its Effect on the Health Care Industry. Remember: you’ll receive these essays in addition to your regular subscription.

FREE GIFT #2: Handy Storage Binder. This sturdy, 3-ring notebook, complete with the MAYO CLINIC HEALTH LETTER logo, is perfect for keeping 24 issues (2 years) in one convenient easily-referenced place. The binder is yours FREE with your paid subscription.

FREE GIFT #3: Five-Year Index. Snap this into your storage binder and you’ll be able to find an alphabetized listing of health topics reported in MAYO CLINIC HEALTH LETTER during the past five years.

You’re Invited To Become A NO-RISK Subscriber

As a MAYO CLINIC HEALTH LETTER subscriber, you’ll receive 12 monthly issues – and your 3 FREE GIFTS – for only $24 a year. That’s only $2 per issue for a health newsletter that can benefit you and your whole family. And you’ll save $4

with a two-year subscription which is just $44. No matter which term you select, you’re protected by our NO-RISK GUARANTEE:

If you’re unhappy with MAYO CLINIC HEALTH LETTER – for any reason – you may cancel your subscription at any time. You’ll receive a prompt refund on all unmailed issues.

To activate your subscription, simply return the enclosed Subscription Certificate in the postpaid envelope provided.

So take control of your health – right now – and become part of the family of more than 375,000 MAYO CLINIC HEALTH LETTER subscribers.

Sincerely,

((signature))

Charles C. Kennedy, M.D.

Medical Editor, MAYO CLINIC HEALTH LETTER

P.S. Request your subscription today by returning the enclosed Subscription Certificate. Or call our toll-free telephone number at 1-800-xxx-xxxx.